BugShield Clothing was founded with a simple realisation – there is a huge gap between consumers who want more effective insect-repellents and the existing marketplace options. While the retailed options & market size continues to grow aggressively with the mosquito menace being a real & thriving problem, insect repelling technologies are seldom explained and no products in this domain provide type of efficacy concerned parents want. BugShield is changing this dynamic, almost revolutionising at how people across India search for, introspect and protect themselves against the deadly bite!
Who we are
Tracing the Footprints
The brand is the brainchild of Reetinder Singh and Sukhanpal Singh who are cousins but their collaboration extends beyond sharing a gene pool. The duo has been active in the e-com domain – Fashion and serial entrepreneurs, they have a pattern of being attracted towards lifestyle & wellness products that make a real impact.
It starts with asking uncomfortable questions
Fathers to boys as young as 4 and 5 year old, Reetinder & Sukhanpal realized that just immunization and vaccination shots did not complete their role of safeguarding their kids against everyday threats like a dengue-causing mosquito bite. When playing outdoors or vacationing, their kids are highly susceptible to insects. Even the most recommended insect-repelling products can lead to severe allergic reactions. Coils burn-out, creams & lotions sweat-away, sprays need repeat application, and fumigants have serious side-effects. So, who has the answers?
Today ‘WE’ are BugShield Clothing – a specialist clothing brand with an exhaustive range of mosquito repellent clothing for every member of the family!
Getting some clarity
Inherent problem solvers, the brothers dug deeper. For them, it was shocking that despite so many brands competing for a consumer’s attention in the insect eradication/killing/repelling retail space, there was very little clarity about the products, their composition, environmental impact, or the reasons to fail. Today, parents just like Reetinder & Sukhanpal, have a million products to choose from but they have little confidence about the type of security they are buying for their kids. Something is missing!
A rude reality check
Soon, the brother-duo reached a common ground, i.e. the problem lies in the approach. There was a time when an insect-repelling skin cream could get the job done. The mosquito menace was prevalent forever, but the problem always did not have catastrophic presence with fatalities rising in urban & rural places. While disease-spreading populations of insects are constantly evolving, finding ways to survive climatic changes or new insecticides, most products had stopped to progress. The same, aging insect-fighting formulas were being rebranded, repackaged and resold as something “better”…!
Finally, ANSWERS that every parent wants
It didn’t take long for Reetinder & Sukhanpal to look at the problem from the other end – what if there was a way to make everyday essentials into potent insect repellents? They concluded that INSECT REPELLENT CLOTHING was the only option & extensive research followed. Developed nations had already tested this technology and many had adopted it too. But there were conflicts. The prevalence of insects and the rate at which insect-related diseases spread is more serious across the Asian continent and in tropical-climate nations. Affected populations here have used the crudest and most technically advanced insect killers but nothing provides long-term effectivity. More groundwork followed to address concerns about the impact on the ecology and long-term safety of babies & toddlers – perhaps the most vulnerable user demographic.
The Road to BugShield
There were some more dots to join. The challenge was to create an ecosystem that perfected the production of insect protection apparels. The aim was to create Insect Repellent Clothing that could perform in the most demanding conditions/environments and provided parents/guardians the confidence of conforming to global standards for safety. Sukhanpal, with a Degree in Fashion Designing from Pearl Fashion Institute and Technical Clothing, took control of the designing while Reetinder used his industry-wide network for bringing together all the manufacturing essentials. They knew they were in this for the long term, ready to create the perfect microcosm for this technology. As co-owners & brand managers, they established BugShield in 2018
Centre for Disease Control (CDC – USA) and data from World Health Organization (WHO) lists insect repellent clothing, like BugShield, as one of the best ways to avoid insect-borne diseases like Dengue, Zika and Malaria.
BugShield: The Brilliance of Simplicity
Fashionwear + Insect Shield Technology = Insect/Mosquito Repelling Lifestyle Apparels
We wanted BugShield collection to be functional, comfortable and stylish. A collaboration was set-up, with an international company specializing in insect repellent-treated textiles, for using Insect Shield Technology. With the final pieces of apparel production put into place, BugShield line of insect repellent clothing started rolling. What started as versatile outerwear options for families headed outdoors, today covers the entire spectrum of repellent-treated clothes, including casualwear, workwear, seasonal wear, and accessories. While the fabric-treatment proprietary formula of Insect Shield Technology remains highly confidential, BugShield clothes talk to the world – stylish enough to grab space in any wardrobe & are still effective against the most invasive, disease-carrying and infection-causing insect!
Proven Credentials - Nothing Left to Prove!
Trusted by Families | Pan-India Footprints | Global Performance Standards
BugShield is superior to other, similarly-designed products because the technology powering it has been tested beyond any doubt. Changing everyday apparel into outdoor gear that provides longer-lasting & highly effective insect/mosquito protection is not easy. The technology infused in BugShield Clothing finds use in the US Military & Marine Corps apart from being used in many humanitarian aid programs where insect bites often bring about mass fatalities. BugShield clothes conform to the highest global standards for repellency against mosquitos, ticks, ants, fleas, flies, chiggers, and midges – approved by the US Environmental Protection Agency (EPA). Testing parameters include Knockdown Testing for evaluating efficacy of insect repellent treated textiles.
Longer Lasting | Outlasts Heavy-duty Laundry/Washing
Insect Shield Technology is registered with the EPA for up to 70 launderings but is expected to last the lifetime of the product. BugShield realizes that there are some very potent cleaning chemicals across Indian households. Repeated laundry cycles and the use of heavy-duty fabric cleaners can reduce the overall efficiency of fabric infused but not BugShield apparels – they are tested for the worse, the most demanding environments, including wet and humid tropical climates. Touring Indian families, traveling across the nation and abroad are increasingly choosing BugShield clothing as a part of their travel gear!
NO Odor | ZERO Traces | Insect Protection Locked in your Clothes – Just Wear It!
Invisible with no traces or odour, there is no other insect repelling medium like BugShield clothes. The mess of burning coils or re-spraying to maintain the insect shield has been removed. This bug repelling technology works silently – invisible but very effective. Insect Shield Technology for BugShield apparel has been tested for Wearer Safety Testing parameters, including Bio Monitoring for evaluating any potential risk when skin makes contact with insect-repellent apparels. BugShield has proven safe for every member in your home – including the kids and even pets!
When Trendy & Cute Kid’s Apparel Performs like a Bug Repellent
Right now, BugShield caters primarily to mosquito repellent clothing for toddlers – babies and kids who are always more vulnerable than responsible adults. At school, in playgrounds, and when traveling with their families, kids invariably make contact with many external elements. Bugs and insects emerge as one of the biggest threats to their safety. This is when a standard mosquito repellent fails to deliver – leaving the kids exposed to serious infections. BugShield Clothing takes special care for such challenges. It caters to families who encourage interacting in the outdoors and want to create safer natural interactions for their kids. The specially treated clothes at BugShield are no different from the trendiest kid’s apparel and still they create an unbreakable shield against biting insects and the diseases they transmit.
Tested for the Field, Home & Workplace | All-Weather, Ecologically Responsible
All bug repelling agents are not created equal. Some have proven to be a big threat for the environment while others present possible hazards for small children and pets. However, BugShield is positioned differently. Despite being such a potent insect repellent medium, it has tested positive for the highest safety standards. In fact, BugShield specializes in kid’s insect-protection wear, assuring parents about absolute safety. Now, partnering with different NGOs across the nation, BugShield Clothing is reaching-out to and working with many community leaders to help under-served families who need such products as a means of survival during the hot & humid mosquito months.